A result-oriented, ROI-focused strategy to attract India's 2.5M+ annual Thailand visitors to premium Korean-Thai dining — with minimal cash burn.
Woo Tender's menu is heavily beef-focused (Korean BBQ beef). A significant portion of Indian tourists — estimates range from 30-40% — are vegetarian, and many non-vegetarian Indians avoid beef for religious/cultural reasons (Hindu, Jain, Sikh populations). This dramatically narrows your addressable Indian audience. Additionally, pork dishes (Stewed Pork Kimchi) face similar constraints with Muslim Indian travelers.
Not all Indians avoid beef. Your target is the cosmopolitan, well-traveled, premium-spending Indian tourist — primarily from metro cities (Delhi, Mumbai, Bengaluru), ages 25–45, who are already adventurous eaters seeking authentic international cuisine experiences. This segment is smaller but has much higher spending power and is exactly who visits premium restaurants in Bangkok.
Based on DGCA city-pair passenger traffic data (via CEIC), here are the busiest India → Bangkok air corridors ranked by actual passenger volume. Note: Kolkata is the geographically closest Indian metro to Bangkok at just 1,611 km / 2h 35min flight time — a major advantage.
| Rank | City | Weekly Flights | Key Traveler Profile | Marketing Priority |
|---|---|---|---|---|
| 🥇 #1 | Delhi (DEL) | 60+ weekly | Business + Leisure mix, families, high-income couples | Highest Priority |
| 🥈 #2 | Mumbai (BOM) | 39+ weekly | Affluent professionals, corporate groups, foodies | Highest Priority |
| 🥉 #3 | Kolkata (CCU) | 18+ nonstop | Closest metro to Bangkok (2h 35m). High load factors drive strong passenger volume. Leisure-heavy, growing premium segment. | Highest Priority |
| #4 | Bengaluru (BLR) | 25+ weekly | Tech professionals, startup crowd, 25-40 age group. More flights but longer route. | High Priority |
| #5 | Hyderabad (HYD) | 15+ weekly | IT sector, emerging luxury segment, younger couples | Medium Priority |
| #6 | Chennai (MAA) | 12+ weekly | Growing market, business travelers, film industry | Medium Priority |
Data source: DGCA city-pair wise international passenger traffic (via CEIC). Ranking is by total passenger volume on the Bangkok route, not just flight frequency. Kolkata's proximity (2h 35m vs 4h+ for Bengaluru) drives significantly higher load factors and passenger counts per flight.
Also emerging: Ahmedabad, Jaipur, Gaya, Kochi, and Vishakhapatnam now have direct/connecting Bangkok services.
Given Woo Tender's beef-centric premium Korean cuisine, the target isn't "all Indian tourists" — it's a very specific, high-value slice:
Age: 25–45 years
Income: ₹15L+ annual household income
Cities: Delhi, Mumbai, Kolkata (primary); Bengaluru, Hyderabad, Pune, Chennai (secondary)
Dietary: Non-vegetarian, open to beef/global cuisines
Travel Style: Mid-luxury to luxury, experience-seekers
Digital: Active on Instagram, uses Google Maps reviews, follows food influencers
| Total Indian tourists to Thailand annually (2025) | 2,490,000 |
| Estimated visiting Bangkok (primary destination) | ~1,990,000 (80%) |
| Non-vegetarian Indians (eat meat) | ~1,393,000 (70%) |
| Willing to eat beef (cosmopolitan, no religious restriction) | ~475,000 (28%) |
| Premium dining segment (₹15L+ income, experience-seeker) | ~220,000 (40% of above) |
| Your Realistic Target Audience (annual) | ~220,000 Indian tourists |
That's approximately 520 potential premium Indian diners per day in Bangkok — a large enough market to fill tables consistently, even with modest conversion rates.
~30% of Indians are vegetarian. ~35% more eat non-veg but avoid beef (religious/cultural). Pork is avoided by India's 200M+ Muslims. Woo Tender's menu is heavily beef + pork focused.
Don't try to attract vegetarian Indian tourists — that dilutes your brand and is inauthentic. Instead, lean into your beef premium positioning and target the specific Indian segment that LOVES premium beef. The K-drama/Korean culture wave (Hallyu) has created massive demand among young urban Indians for authentic Korean food experiences.
Add a premium chicken Korean BBQ option and a seafood BBQ platter. These require minimal kitchen changes but dramatically expand your addressable Indian audience from 28% to potentially 65% of non-vegetarian Indians. Also ensure at least 1-2 sides are clearly labeled vegetarian (kimchi, seaweed soup, rice dishes).
Your existing menu already has items Indians would love: Kimchi Fried Rice, Korean soups/stews, Seaweed Soup, and the overall Korean BBQ experience (interactive cooking at table). Market these prominently in Indian-targeted content. The "experience" of cooking your own meat at the table is itself a major draw.
Indians love spice. Offer an optional extra-spicy sauce/condiment for your Korean BBQ. This small touch will generate enormous goodwill and social media content ("This Korean restaurant in Bangkok has Indian-level spice! 🌶️").
A phased approach designed to minimize upfront cost, maximize measurable ROI, and scale only what works.
Goal: Get discovered by Indian tourists already in Bangkok. Zero influencer spend.
| Google Maps Optimization | Add "Korean BBQ Bangkok" keywords, upload 20+ high-quality food photos, respond to reviews, add Hindi/English descriptions | Free |
| Instagram Reels (in-house) | Create 3-4 reels/week showing sizzling beef, the cooking experience, restaurant ambiance. Use trending K-drama audio + Indian tourist reaction clips | Free |
| TripAdvisor & Wongnai | Claim and optimize listings. Encourage existing Indian diners to leave reviews with a small incentive (free dessert for review) | ~฿5,000 |
| Google Ads (Search) | Target: "best Korean BBQ Bangkok", "premium restaurant Bangkok", "dinner in Bangkok" — geo-target Sukhumvit/Lumpini area tourists | ฿15,000–25,000/mo |
| Instagram Ads (Geo-targeted) | Target Indian users currently IN Bangkok (geo-fence). Show a 15-sec sizzling beef reel with "Premium Korean BBQ — 10 min from Sukhumvit" | ฿10,000–20,000/mo |
KPI: Track Google Maps clicks-to-directions, Instagram profile visits from India, reservation inquiries. Target: 50-100 new Indian diners/month.
Goal: Test influencer ROI with low-cost creators before scaling.
| Bangkok-based Indian food bloggers | Invite 5-8 Indian food micro-influencers already living in Bangkok (10K-100K followers). Offer free dinner for honest review. No cash payment. | ฿15,000 (food cost) |
| Indian tourist UGC campaign | Offer Indian diners a 10% discount if they post an Instagram story tagging @wootender.bangkok. Creates authentic UGC content. | ~฿10,000/mo (discount cost) |
| 1 Mid-Tier Indian Influencer Test | Invite ONE influencer (100K–500K range) visiting Bangkok. Options: Siddhartha Joshi, Larissa D'Sa. Offer hosted dinner + ฿25,000–40,000 fee. | ฿40,000–55,000 |
KPI: Track reservation code usage, Instagram mention reach, Google Maps traffic spike post-content. Calculate cost-per-acquisition.
Goal: Double down on winning channels from Phase 1-2 data.
| Scale winning ad formats | If Instagram geo-targeted ads showed best ROI, triple that budget. If Google Maps drives more walk-ins, invest there. | ฿50,000–100,000/mo |
| 1 Mega Influencer Campaign | If Phase 2 influencer test showed clear ROI → partner with Kamiya Jani (Curly Tales) or Dimpi Sanghvi for a dedicated Woo Tender feature. | ฿150,000–400,000 |
| Peak Season Blitz | Oct–Feb is peak Indian travel season. Concentrate 60% of annual spend here. Run "Indian Season Special" with dedicated Indian-friendly menu section. | Included above |
KPI: Revenue from Indian diners should exceed 3x marketing spend. Target: 200+ Indian diners/month.
Below are 8 concrete, actionable strategies with step-by-step implementation details. Each strategy is designed to be modular — pick the ones that fit your budget and capacity, then layer more as results come in.
Free – ฿15,000/mo Highest ROI
Why it matters: 80%+ of Indian tourists in Bangkok search "best Korean BBQ near me" or "dinner near Sukhumvit" on Google Maps before choosing a restaurant. Your Google Business Profile IS your storefront for tourists.
| Action | Details |
|---|---|
| Optimize Google Business Profile | Add all keywords: "Korean BBQ Bangkok", "Premium Beef BBQ", "Imported Korean Beef", "Best Korean Restaurant Bangkok", "Bangkok dinner experience". Write descriptions in English with select Hindi keywords (e.g. "कोरियन बीबीक्यू बैंकॉक"). Add accurate hours, phone, reservation link. |
| Photo strategy | Upload 30+ professional photos: sizzling beef on grill (hero shot), restaurant interior, private dining rooms, each menu item plated, the speakeasy entrance, soju selection. Re-upload 3-5 new photos monthly to stay fresh in algorithm. |
| Review generation | Train staff to politely ask Indian diners for a Google review as they pay the bill. Offer a free Korean dessert or complimentary soju shot for reviews mentioning "Korean BBQ" or "Indian visitor." Aim for 50+ reviews from Indian tourists within 3 months. |
| Google Ads — Search | Run search ads targeting: "Korean BBQ Bangkok", "best dinner Bangkok tonight", "premium restaurant Lumpini", "where to eat Bangkok". Geo-target within 5km of Sukhumvit/Siam/Silom tourist belt. Language: English. Budget: ฿500-800/day. Track click-to-call and click-to-directions conversions. |
| Google Ads — Maps | Run "Local Campaign" ads so Woo Tender appears as a promoted pin when tourists search restaurants on Google Maps. This is the highest-intent advertising — they're literally looking for where to eat RIGHT NOW. |
Indian tourists overwhelmingly use "near me" searches. Make sure your Google listing has the exact street address, plus add "Ploenchit BTS" and "near Lumpini Park" in your description. Google Maps proximity ranking is your biggest weapon.
฿10,000–25,000/mo High Intent
Why it matters: Instagram is the #1 social platform for Indian travelers aged 22-40. By geo-fencing your ads to users currently in Bangkok, you reach only people who can visit tonight or tomorrow — zero wasted spend.
| Action | Details |
|---|---|
| In-house Reels (3-4/week) | Film 15-30 second vertical videos: (1) Sizzling beef hitting the hot grill (ASMR-style), (2) The "speakeasy entrance reveal" — walk through the hidden door, (3) Indian tourists reacting to their first bite, (4) Soju pouring + cheers moment. Use trending audio (K-drama OSTs work perfectly). |
| Paid Reels — Geo-fenced | Boost top-performing organic reels as ads. Targeting: Location = Bangkok metro area, Language = English + Hindi, Age = 22-45, Interests = Korean food, K-drama, travel, food photography. This ensures only Indian tourists in Bangkok see it. |
| Instagram Stories Ads | Run 10-second story ads with a swipe-up to your reservation page/LINE. Show sizzling meat + text overlay: "Authentic Seoul BBQ • Walk from BTS Ploenchit • Reserve Now". Story ads are cheaper than feed ads and feel native. |
| Hashtag strategy | Use consistently on every post: #KoreanBBQBangkok #BangkokFoodie #BangkokDinner #WooTenderBangkok #KoreanBeef #SeoulBBQ #BangkokRestaurant #ThailandFood #IndianInBangkok #BangkokNightlife |
| Collaboration posts | When Indian tourists post UGC, repost their stories and ask to do a "collab post" (shared to both accounts' audiences). This gives you access to their follower networks for free. |
Hook (0-3 sec): Close-up sizzle shot or hidden door reveal → Story (3-12 sec): Show the meal being prepared at the table → CTA (12-15 sec): Text overlay with location + "Reserve via link in bio." Indian audiences engage most with "experience" content that shows what they'll feel, not just what they'll eat.
Free – ฿10,000 Cultural Moment
Why it matters: India is one of the world's fastest-growing K-drama markets. Young Indians (especially women 18-35) are obsessed with Korean food, language, and culture. They WANT to try authentic Korean BBQ — Woo Tender just needs to be their Bangkok destination for that dream.
| Action | Details |
|---|---|
| "K-Drama Night" Experience | Create a themed set menu (฿1,500-2,000/person): Bulgogi + Kimchi Fried Rice + Soju cocktail. Include a photo spot with Korean-style signage or neon. Market as "Live your K-drama dinner scene." Run this 2-3 nights per week during peak season (Oct-Feb). |
| K-drama-themed content | Create reels that reference popular K-dramas Indians love: "Eating like [character] in Bangkok" or "If [show] was set in Bangkok, they'd eat here." Use trending K-drama OST audio on reels. Indians sharing this content drives organic virality. |
| Soju pairing menu | Create a "Soju Experience" card at each table: explain different soju flavors, the Korean way to pour (with two hands), and suggest pairings with each BBQ dish. Indians love learning the cultural ritual — and it drives up average spend per table. |
| Korean language menu touches | Add Korean script alongside English on the menu. Include a small "Korean BBQ Guide" card at each table explaining how to grill, wrap in lettuce, and combine sauces. The educational/cultural element becomes content that Indian tourists photograph and share. |
฿0 upfront — commission only IMMEDIATE RESULTS ZERO RISK
Why this is your #1 strategy: You pay ONLY when they deliver actual paying customers. Zero upfront cost, zero risk. A single DMC partnership can send 20-50 Indian diners per month. Tour operators, hotel concierges, and freelance guides collectively form a referral engine that compounds over time.
Instead of spending ฿300K hoping an influencer drives results, you pay ฿150-300 per head ONLY for diners who actually walk through your door. If a DMC sends 30 groups/month (avg 3 pax each = 90 covers), your cost is ฿13,500-27,000 — but your revenue is ฿135,000-225,000. That's a 5-10x return with zero upfront risk.
| Partner | Why Partner | Suggested Deal Structure |
|---|---|---|
| Sun Leisure World (Bangkok + India) | One of the largest Indian-focused DMCs in Thailand. 20+ years. Award-winning. They package tours for Indian travelers — if you're on their dining list, you get a direct customer pipeline. | Commission: ฿150-250/person referred OR group rate: ฿1,200-1,500/person (BBQ + drink) |
| Asia DMC (Bangkok) | Handles 200+ pax MICE groups from India. Corporate incentive trips. One MICE dinner of 50 people = ฿75,000+ revenue in a single night. | MICE group dinner: ฿1,500-2,000/person all-inclusive 10-15% commission to DMC |
| Siam DMC (Bangkok, B2B) | Established B2B relationships with Indian travel agents. Adding Woo Tender to their dining recommendations is an easy win. | Commission: ฿200/head referred OR flat monthly listing: ฿5,000-10,000 |
| Travel Deck DMC (India + Bangkok) | Customer-focused, curates dining experiences. Perfect for adding premium Korean BBQ as a must-try stop. | Per-referral: ฿150-200/person Start with hosted dinner for their team |
| Premsukh Travel (Bangkok, Indian-founded) | Founded by ex-Thomas Cook executive. Understands Indian traveler mindset. Direct India travel trade connections. | Per-head commission Hosted dinner for founder + team first |
| Partner | Why Partner | Suggested Deal Structure |
|---|---|---|
| Kesari Tours (Mumbai) | One of India's biggest tour operators. Runs regular Bangkok group tours. Their 'recommended dining' list = 20-40 diners/month from their groups alone. | Group dinner: ฿1,200-1,500/person Kesari gets 15% commission |
| SOTC Travel (Mumbai, Thomas Cook subsidiary) | Major Indian operator. Regular Thailand packages. Their 'evening dining experience' slot is where you want to be. | Group package: ฿1,200-1,500/person 10-15% commission to SOTC |
| MakeMyTrip / Goibibo (Online) | India's largest OTA. Lists 'recommended restaurants' within Bangkok packages. Millions of monthly users. | Sponsored placement in Bangkok dining section ฿10,000-30,000/month |
| Klook / GetYourGuide | Indian tourists book 'food experiences' here. List a 'Premium Korean BBQ Experience' = direct bookings on autopilot. | List as experience: ฿1,500-2,500/person Platform takes 15-20% commission |
| Partner | Why Partner | Suggested Deal Structure |
|---|---|---|
| Hotel concierge desks (15-20 hotels near you) | Indian guests ask concierges "where to eat?" multiple times daily. A single 5-star hotel concierge can send 10-20 Indian diners/month during peak season. This is the fastest path to customers. | 10% referral commission per table OR free monthly dinner for concierge team Provide beautiful restaurant cards + QR |
| Freelance Indian-speaking tour guides | These guides take 5-15 Indians around Bangkok daily. If they recommend Woo Tender for dinner = instant customers tonight. | ฿300-500 commission per group delivered OR free dinner for the guide with every group Zero upfront cost |
| Hotel in-room collateral | Place Woo Tender cards in rooms of 3-5 nearby premium hotels during peak months (Oct-Feb). | Printing cost + small hotel fee Include QR code with "Hotel Guest 10% Off" |
Bangkok DMCs: Visit their offices directly (most are on Sukhumvit). Bring restaurant cards + offer a free team dinner. Also attend ATTA (Association of Thai Travel Agents) networking events.
India-side operators: Attend travel trade shows — SATTE (Delhi, Jan) and OTM (Mumbai, Feb) are the biggest. Or contact B2B divisions via their websites.
Hotel concierges: Walk in personally with cards + tasting invitation. Build the relationship face-to-face.
Freelance guides: Search "Indian guide Bangkok" on Viator and TripAdvisor. Post in Bangkok expat Facebook groups. Ask hotel concierges for guide contacts.
Full partner list: See the "Travel Agencies & Partners" tab in the accompanying Excel spreadsheet for 15 vetted partners with contact details.
Hotel concierges in Bangkok's Sukhumvit/Ploenchit area report that Indian guests ask for dining recommendations more than any other nationality. A single concierge at a 5-star hotel can send you 10-20 Indian diners per month during peak season. This is your most underrated channel.
฿20,000–50,000 one-time Addressable Market 2x
Why it matters: As covered in the Dietary Challenge section, only ~28% of Indian tourists eat beef. Adding premium chicken and seafood Korean BBQ options can expand your addressable market to 65% — without diluting your brand.
| Action | Details |
|---|---|
| Add premium protein options | Premium Chicken BBQ: Korean-marinated chicken thigh (dak-galbi style), chicken bulgogi. Seafood BBQ Platter: Prawns, squid, scallops with Korean chili glaze. Position as "Chef's Special" alongside beef, not as a cheaper alternative. |
| "International Guest" menu section | Create a clearly labeled section on the menu: "Korean BBQ — Choose Your Grill." List beef, chicken, seafood, and combination platters side by side with clear icons (🐄🐔🦐). No need to label it "vegetarian" or "halal" — just make it obvious what each dish contains. |
| Spice-level customization | Offer a house-made Korean chili condiment bar at each table: gochujang, extra spicy dipping sauce, green chili slices. Indians love spice and will PHOTOGRAPH an impressive chili condiment spread. This is zero-cost content generation. |
| Signature "Indian Fusion" dish | Create ONE signature cross-over dish: e.g., "Seoul-Spice Kimchi Fried Rice" with Indian-level heat, or "Korean BBQ Tikka" (tandoori-spiced chicken on Korean grill). This becomes your Instagrammable hero dish that Indian food bloggers talk about. Keep it limited (1-2 items) to maintain authenticity. |
| Group dining packages | Indian tourists typically dine in groups of 3-6. Create set menus designed for sharing: "Seoul Experience for 4" (฿5,500), "Premium Korean Feast for 6" (฿9,000). Include a mix of beef + chicken + seafood so everyone in the group finds something. This also simplifies ordering for tourists unfamiliar with Korean BBQ. |
฿15,000 – ฿400,000 Phased Spend
Why it matters: Influencer marketing works for restaurants, but ONLY if executed in a phased approach. The biggest mistake is blowing ฿300K on a mega influencer without knowing if the audience converts. Use a funnel.
| Tier | Who | Approach | Cost |
|---|---|---|---|
| Tier 1 | Bangkok-based Indian food bloggers (5K–50K followers) | Invite 8-10 for a free dinner. No cash payment. Ask for an honest Instagram story + post. These are authentic, trusted micro-voices. Track which ones drive the most profile visits/reservations. | ฿20,000-30,000 (food cost only) |
| Tier 2 | Indian travel/food influencers visiting Bangkok (50K–500K followers) | Monitor Indian travel influencers announcing Bangkok trips. DM them a hosted dinner invitation. For 100K+ followers, add a ฿25,000-50,000 collaboration fee. Get a reel + 3 stories + 1 post. Use a unique booking code to track conversions. | ฿40,000-80,000 per influencer |
| Tier 3 | Mega influencers: Kamiya Jani (Curly Tales), Dimpi Sanghvi, Bruised Passports | ONLY after Tier 1 and Tier 2 show measurable ROI. Negotiate a full production: restaurant visit video, YouTube feature, Instagram series. Include their Bangkok trip as a sponsored segment featuring Woo Tender as "the dinner destination." | ฿150,000-400,000 per campaign |
Give each influencer a unique reservation code (e.g., "KAMIYA10" for 10% off). Track: (1) How many reservations use that code, (2) Instagram profile visits within 48 hours of their post, (3) Google Maps direction requests spike. If cost-per-new-diner exceeds ฿500, that influencer tier isn't working — don't scale it.
฿5,000–10,000/mo Compounding Returns
Why it matters: Indian tourists post EVERYTHING on Instagram. They photograph every dish, every cocktail, every restaurant interior. Your job is to make the restaurant so photogenic and the incentive so compelling that they tag you every single time — turning each diner into a micro-advertiser.
| Action | Details |
|---|---|
| "Share & Save" program | Table tent at every table: "Post an Instagram Story tagging @wootender.bangkok → Show your server → Get 10% off your bill." Simple, immediate, and works every time. Cost: only the discount given (~฿150-250 per table). |
| Instagrammable moments | Design 2-3 photo-worthy spots inside the restaurant: (1) A neon sign in Korean + English ("Seoul Eats Bangkok" or similar), (2) The speakeasy entrance itself (already unique — lean into it), (3) A dramatic meat platter presentation on a hot stone. If people don't photograph it, it's not Instagrammable enough. |
| Repost & amplify | Monitor @wootender.bangkok tags daily. Repost every Indian tourist's story and post to your own account (with their permission). Comment on their posts thanking them. This builds a library of authentic Indian customer content that's more convincing than any ad. |
| TripAdvisor & Google review push | Indian travelers heavily rely on TripAdvisor and Google reviews when selecting restaurants abroad. Target: get into the Top 20 "Korean Restaurants in Bangkok" on TripAdvisor within 6 months. Method: ask every satisfied Indian diner for a review, respond to every review personally. |
| WhatsApp word-of-mouth | Indian tourists share restaurant finds in family/friend WhatsApp groups constantly. Create a visually appealing "digital card" (a branded image with your best dish photo, address, Google Maps link, and a 10% discount code) that staff can AirDrop or share via LINE/WhatsApp to departing diners. They'll forward it to friends arriving in Bangkok next. |
฿20,000–60,000/campaign Peak Season Multiplier
Why it matters: Indian tourist traffic peaks sharply during specific periods. Running concentrated campaigns during these windows maximizes your marketing spend efficiency by 3-5x compared to year-round spending.
| Season / Event | When | Campaign Idea |
|---|---|---|
| Diwali Week | Oct/Nov | "Golden BBQ Feast" — special gold-themed set menu. Decorate with subtle warm lighting. Offer complimentary dessert for Indian guests during Diwali week. Run Instagram ads 2 weeks before targeting Delhi/Mumbai/Kolkata users planning Bangkok trips. |
| Christmas & New Year | Dec 20 – Jan 5 | "Seoul New Year's Eve Dinner" — prix fixe Korean BBQ dinner with soju countdown. This is the single biggest week for Indian tourists in Bangkok. Triple your Instagram ad budget. Partner with nearby hotels for a "NYE Dinner Package." |
| Winter Break | Jan – Feb | "Winter Escape" set menu for couples and families. Focus ads on Bengaluru and Kolkata (tech workers + proximity travelers taking short winter breaks). Push Google Maps ads hard during this period. |
| Songkran + Indian Summer | April | "Songkran Seoul BBQ" — Thai-Korean crossover event. Indian schools break in April, so families travel. Create a family-friendly set menu with a mix of proteins. Run ads targeting Indian family travel accounts. |
| Long Weekends | Year-round | Indian 3-day weekends (Republic Day, Holi, Independence Day, Gandhi Jayanti) drive quick Bangkok getaways. Run flash Instagram ads 5-7 days before each long weekend targeting Indian users who've recently searched Bangkok flights. |
60% of annual marketing budget should be spent between October and February. 25% in March-April and September (shoulder seasons). 15% maintenance during May-August (monsoon/low season). Don't spread evenly — concentrate firepower when the tourists are here.
You want immediate results. Here's the implementation order — fastest payoff first:
| Priority | Strategy | Cost | Time to First Customer | Expected ROI |
|---|---|---|---|---|
| ⚡ THIS WEEK | Hotel Concierge Blitz — Walk into 15-20 nearby hotels with cards | ฿5-10K (cards/printing) | 2-5 days | ⭐⭐⭐⭐⭐ |
| ⚡ THIS WEEK | Google Maps & Search Dominance — Optimize listing, upload photos | Free | 3-7 days | ⭐⭐⭐⭐⭐ |
| ⚡ THIS WEEK | Freelance Guide Network — Find 5-10 guides, offer per-group commission | ฿0 upfront | 3-7 days | ⭐⭐⭐⭐⭐ |
| 🔥 WEEK 2-3 | Bangkok DMC Partnerships — Contact Sun Leisure, Asia DMC, Siam DMC | ฿15-25K (hosted dinners) | 1-3 weeks | ⭐⭐⭐⭐⭐ |
| 🔥 WEEK 2-3 | Instagram Geo-Targeted Ads — Sizzling reels to Indians in Bangkok | ฿10-25K/mo | 1-2 weeks | ⭐⭐⭐⭐ |
| 🔥 WEEK 2-3 | Indian-Friendly Menu Engineering — Add chicken/seafood BBQ options | ฿20-50K one-time | 1-2 weeks | ⭐⭐⭐⭐⭐ |
| 📅 MONTH 1-2 | UGC & Social Proof Engine — "Share & Save" 10% discount program | ฿5-10K/mo | 2-4 weeks | ⭐⭐⭐⭐ |
| 📅 MONTH 1-2 | India-side Tour Operators — Contact Kesari, SOTC, MakeMyTrip | ฿0 (commission model) | 3-6 weeks | ⭐⭐⭐⭐ |
| 📅 MONTH 1-2 | Klook/GetYourGuide Listing — List as bookable experience | 15-20% commission | 2-4 weeks | ⭐⭐⭐ |
| 🎯 MONTH 2-3 | K-Drama & Hallyu Positioning — themed nights, cultural content | Free – ฿10K | 2-4 weeks | ⭐⭐⭐ |
| 🎯 MONTH 2-3 | Micro-Influencer Testing — Free dinner for Bangkok-based bloggers | ฿20-30K | 4-6 weeks | ⭐⭐⭐ |
| 📊 MONTH 4+ | Seasonal Blitz Campaigns (Oct-Feb) — Diwali, NYE, Winter specials | ฿20-60K/campaign | Varies by season | ⭐⭐⭐⭐ |
| 📊 MONTH 5+ | Mid/Mega Influencer — Only after data proves ROI | ฿40K-400K | 6-8 weeks | Data-dependent |
Day 1: Optimize Google Maps (free, 30 min). Print 200 restaurant cards with QR code.
Day 2-3: Walk into 10 hotel concierge desks near Ploenchit/Sukhumvit. Leave cards + tasting invite.
Day 3-5: Find 5 freelance Indian-speaking Bangkok guides on Viator. DM them with commission offer.
Day 5-7: Contact Sun Leisure World and Asia DMC. Offer hosted team dinner.
Result: You could have your first travel-agency-referred Indian diners within 7-10 days. Zero upfront cost beyond printing.
| Conservative Annual Marketing Budget | ฿600,000 (~$17,000 USD) |
| Target: Indian diners per month (avg) | 150 groups (avg 2.5 pax each = 375 covers) |
| Average spend per person (premium Korean BBQ) | ฿1,500–2,500 |
| Annual revenue from Indian diners | ฿6,750,000–11,250,000 |
| Estimated ROI | 11x – 19x return on marketing spend |
Peak Months for Indian tourists in Thailand: October through February (Diwali holidays, Christmas/New Year, winter break). Also April (Songkran overlaps with Indian school summer holidays).
Recommendation: Concentrate 60-70% of marketing spend between October and February. Run lighter "awareness" campaigns during off-peak months (May–September).
| 01 | Target cosmopolitan, beef-eating Indian foodies — not the mass market. Quality over quantity. |
| 02 | Add premium chicken & seafood Korean BBQ options to your menu. Small investment, massively expands your Indian addressable market. |
| 03 | Start with Google Maps + Instagram geo-targeted ads — these target Indians already in Bangkok, looking for dinner. Lowest cost, highest intent. |
| 04 | Test with micro-influencers first. Don't burn ฿300K on a mega influencer without data. Offer free dinners to Bangkok-based Indian food bloggers. |
| 05 | Leverage K-drama/Korean culture wave. Young Indians are obsessed with Korean culture. Position as "the authentic Seoul BBQ experience in Bangkok." |
| 06 | Focus on Delhi, Mumbai & Kolkata travelers — Delhi and Mumbai lead in flight volume. Kolkata ranks #3 by actual passenger traffic (DGCA data) thanks to being the closest Indian metro (just 2h 35m). These three cities are your primary markets — don't overlook East India. |
| 07 | Peak season blitz (Oct–Feb) — concentrate majority of your annual marketing budget in these months. |
| 08 | Create an "Indian-friendly" section on your menu — clearly label which dishes are chicken/seafood/veg. Don't make Indian diners guess. |
| 09 | Encourage UGC — offer 10% discount for Instagram stories. Indian tourists post EVERYTHING on social media. Free marketing. |
| 10 | Measure everything. Use unique reservation codes per channel to track which marketing channel drives actual diners. Kill what doesn't work, scale what does. |